Here is an article about the celebrity gift tent at the 2013 Grammy's. What is fascinating is how it exemplifies the power of gift giving. All of the gifts are given to celebrities in hopes that they will publicize and bring awareness to some product. However, not all of the gifts are solely to promote for-profit enterprises like R&B songstress Chaka Khan's new chocolate line. At least one of the gifts was in promotion of a business paired with the Starkey Hearing Foundation. Though there are arguments to be made that this charitable consumptive capitalism is ultimately in support of for-profit enterprises.
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